Having a functional and beautifully designed website that address on the needs of your clients is not enough. If you want your clients to reap the benefits of online presence, then search engine optimization is a great thing to do. Search engine optimization is considered as a method of improving the appearance and visibility of a website in search engines with the help of organic search results, which serves as a viable tool for online marketing for a number of businesses today.
In order to help you design a SEO friendly website, below are some of the practices suggested by a trusted international SEO company to attain ultimate visibility. With these things as your website foundation, you are going to have a peace of mind of knowing that your website is now considered as a top contender for visibility in search engine.
Keywords serve as an important part of the SEO campaign. If you are making use of the wrong keyword, then the search engines as well as the market you aim to have will not find you. For that reason, it would be best if you are going to establish the objectives of your business. The process of coming up with a good keyword are as follows:
- Make a list of the potential keywords.
- Put the proposed keywords you have in the keyword research tool like Wordtracker Google Adwords Keyword Tool, Wordstream and so on and so forth.
- Finalize the list of keywords you have based from the research you have.
- Prepare them for launching on your site.
Placement of Keywords
In order for a website to become successful, it is very important to get the keywords on the best position of the page. The best places to put keywords are in the title tag, website slogans, meta keywords and descriptions, navigations, H1, H2, H3 tags, breadcrumb trails, Alt text, bullet points, internal links, title attribute on the links footer links, URLS, folder or file names and so on and so forth.
Filenames and URL’s
B having a SEO friendly URL, it only means that the search engine is going to immediately identify the page is all about. It is good strategy to include the keywords in URL because it helps in increasing its visibility in the search engines.
Images are usually overlooked as an aspect of SEO. However, it plays a vital role in the process. It is also important to optimize the images in order to gain a fast time of loading as well as a great search engine visibility. It would be best to keep the size of the file small as possible in order for the visitors to get a fast loading experience.
Social media is also an important part of SEO strategy because it helps in building connections in brands. It does not only give you the exposure but it also helps you in having a trusted community and is able to gain credibility. You can get started by joining Twitter, Facebook, and LinkedIn and so on and so forth.
Alternatively, you can ask them to join and subscribe on your newsletter as part of your email marketing for doctors campaign.
There you have it – ways on how to make your website SEO-friendly. They can significantly help in creating opportunities to let your patients connect with your company’s brand.